The challenges
A great product nobody could describe
Everyone inside Bima understood the product. Nobody outside it could repeat what it did, which made every post start from zero.
Project
Making a technical product feel obvious
Our approach
Lead with the problem, never the feature
We opened every piece on the frustration the product removes and let the mechanism arrive second. The feature list moved to the caption.
The result
Doubled, and better understood
The follower count doubled, but the more useful number was comment sentiment: people started explaining the product to each other correctly.
- 100%Follower growth
- 3.7MImpressions
- 5.9%Engagement rate
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