The challenges
A busy feed saying five things at once
Pandawa published often and well, but every post argued for a different idea. Nothing compounded, and the audience had no reason to expect anything in particular from them.
Project
A calmer feed that finally converts
Our approach
Fewer formats, held for longer
We cut the format count from eleven to four and gave each one a job. Three months of holding those four is what built the recognition that volume never did.
The result
Recognisable at a glance
Saves and shares rose faster than reach, which is the order you want — the audience started keeping the content rather than passing it.
- 150%Follower growth
- 3.1MImpressions
- 2.4xSaves per post
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