The challenges
Plenty of reach, almost no pipeline
Sadewa had built a real audience and could not trace a single booked call back to it. The content ended where the interest started.
Project
Turning attention into booked calls
Our approach
Write the last four seconds first
We rebuilt every format backwards from its ask. Where a post had no plausible next step, we cut it rather than bolting a call to action onto the end.
The result
Leads that arrive already warm
Volume stayed roughly flat. What changed is who was arriving — inbound enquiries doubled and closed faster than the paid channel.
- 2xInbound leads
- 41%Faster close
- 1.8MImpressions
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