The challenges
Three channels, three different companies
Kresna’s audience met a different brand on every platform. Each channel worked in isolation and none of them helped the others.
Project
One story, told the same way everywhere
Our approach
One narrative, three grammars
We held the story constant and let the form change — the same idea as a fifteen-second hook, a carousel and a long caption, written for how each surface is actually read.
The result
A brand that adds up
Cross-channel recall improved and the conversion rate followed. People had met the argument twice before they were asked to act on it.
- +75%Conversion rate
- 62%Recall lift
- 4.4MImpressions
Check other projects
More Projects
Let’s grow thorough content!
Smay helps brands create content that earns attention, builds engagement, and drives real growth.
Book a call